Insights

Thinking out
loud.

Notes on brand, digital transformation, African technology and building for a continent that's coming online fast.

Digital Africa

Google search is dead. What replaces it for African brands?

Why discoverability now means being legible to machines — and what that changes about how you write your brand.

Strategy

The brief is never the brief

On the distance between what a client asks for and what they actually need — and how to close it.

Entrepreneurship

Digital money for the unbanked

The largest untapped market on earth is a phone away from the formal economy. Here's what it takes to reach it.

More coming soon

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